sitting and watching the branches sway
—
a friendly gesture started the day
—
transmissions criss crossing the sky, on their way
—
an ocean unfurling in front of you
—
it’s not goodbye, we’ll see you again
—
sitting and watching the branches sway — a friendly gesture started the day — transmissions criss crossing the sky, on their way — an ocean unfurling in front of you — it’s not goodbye, we’ll see you again —
Hello, we’re waving.
Waving is a creative studio specializing in nonfiction storytelling.
We’re a collective of artists, writers, musicians, directors, and producers crafting media and experiences—often rooted in live, performative formats.
Our work spans theater, podcasts, films, product launches, speaker series, interactive installations, unforgettable events, and large-scale artworks.
Each project begins with curiosity and unfolds across disciplines—pursuing the unexpected, the delightful, and the deeply human.
We create new ways to see something fascinating about the world around us, and work best where art, storytelling and production collide.
sitting and watching the branches sway
—
a friendly gesture started the day
—
transmissions criss crossing the sky, on their way
—
an ocean unfurling in front of you
—
it’s not goodbye, we’ll see you again
—
sitting and watching the branches sway — a friendly gesture started the day — transmissions criss crossing the sky, on their way — an ocean unfurling in front of you — it’s not goodbye, we’ll see you again —
Hello, we’re waving.
Waving is a creative studio specializing in nonfiction storytelling.
We’re a collective of artists, designers, writers, musicians, directors, and producers crafting media and experiences—often rooted in live, performative formats.
Our work spans theater, podcasts, films, product launches, speaker series, interactive installations, unforgettable events, and large-scale artworks.
Each project begins with curiosity and unfolds across disciplines—pursuing the unexpected, the delightful, and the deeply human.
We create new ways to see something fascinating about the world around us, and work best where art, storytelling and production collide.
see some work!
CAPABILITIES
CREATIVE DIRECTION
PROGRAM STRATEGY
EXPERIENTIAL DESIGN
EVENT DIRECTION
VIDEO, PODCAST, PRINT & SPATIAL PRODUCTION
EVERYTHING IN BETWEEN & ON THE EDGES*
*Our favorite projects are hard to describe.
Let’s explore together!
capabilities
CREATIVE DIRECTION
PROGRAM STRATEGY
EXPERIENTIAL DESIGN
EVENT DIRECTION
VIDEO, PODCAST, PRINT & SPATIAL
EVERYTHING IN BETWEEN & ON THE EDGES*
*Our favorite projects are hard to describe. Let’s explore together!
It’s been fun working with these folks, among many others
WAVING
BACKSTORY: Waving was founded in 2023 by Scott Polach to elevate the creative programs of institutions and brands by leveraging his decades of experience in media, art, advertising and event production.
Scott has worked on campaigns for global agencies, produced festivals for major media companies, and was the Event Director of the award-winning live magazine, Pop-Up Magazine.
He holds an MFA in photography, has a studio practice focused on land use interpretation, and has been awarded fellowships at institutions including the Headlands Center for the Arts.
