sitting and watching the branches sway
—
a friendly gesture started the day
—
transmissions criss crossing the sky, on their way
—
an ocean unfurling in front of you
—
it’s not goodbye, we’ll see you again
—
sitting and watching the branches sway — a friendly gesture started the day — transmissions criss crossing the sky, on their way — an ocean unfurling in front of you — it’s not goodbye, we’ll see you again —
Hello, we’re waving.
Waving is a creative studio led by Scott Polach. We are writers, artists, musicians, and producers creating experiences and editorial media with a specialty in live storytelling.
We’ve made theater shows, podcasts, product launches, speaker’s series, films, interactive art installations, unforgettable events, enormous murals and more.
Our approach to each project roots itself in curiosity of the story, and branches out through disciplines to find the wonderful and unexpected.
We create new ways to see something fascinating and true about the world around us, and work best where art, storytelling and production collide.
sitting and watching the branches sway
—
a friendly gesture started the day
—
transmissions criss crossing the sky, on their way
—
an ocean unfurling in front of you
—
it’s not goodbye, we’ll see you again
—
sitting and watching the branches sway — a friendly gesture started the day — transmissions criss crossing the sky, on their way — an ocean unfurling in front of you — it’s not goodbye, we’ll see you again —
Hello, we’re waving.
Waving is a creative studio led by Scott Polach. We are writers, artists, musicians, and producers creating experiences and editorial media with a specialty in live storytelling.
We’ve made theater shows, podcasts, product launches, speaker’s series, films, interactive art installations, unforgettable events, enormous murals and more.
Our approach to each project roots itself in curiosity of the story, and branches out through disciplines to find the wonderful and unexpected.
We create new ways to see something fascinating and true about the world around us, and work best where art, storytelling and production collide.
CONTENT STRATEGY
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PROGRAM DIRECTION
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EXPERIENTIAL DESIGN
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PODCAST
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EVENT DIRECTION
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CREATIVE DIRECTION
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VIDEO
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EDITORIAL
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LIVE MULTIMEDIA
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CONTENT STRATEGY \ PROGRAM DIRECTION / EXPERIENTIAL DESIGN \ PODCAST / EVENT DIRECTION \ CREATIVE DIRECTION / VIDEO \ EDITORIAL / LIVE MULTIMEDIA \
It’s been fun working with these folks, among many others
backstory
Waving was founded in 2023 by Scott Polach to elevate the creative programs of institutions and brands by leveraging his decades of experience in media, art, advertising and event production.
Scott has worked on campaigns for agencies like Leo Burnett and BBDO, produced a media festival for a Univision brand, and was the sole Event Director of the award-winning live magazine, Pop-Up Magazine.
He holds an MFA in photography, has a studio practice focused on land use interpretation, and has been awarded fellowship residencies including the Headlands Center for the Arts.
